We are committed to making products made in Japan and offer products that we thought most about children with the technology cultivated through manufacturing for about 100 years.
Randsel is a Japanese style of backpack usually made of firm stitched Artificial leather. Randsel backpacks are overwhelmingly popular in Japan, where over 90% of elementary schoolchildren use them to carry their books to school.
Seiban is a leading manufacturer of randsel backpacks, with a market share of about 30%.
Seiban’s randsel backpacks are manufactured under the Tenshinohane brand. Their familiarity in the domestic market is near-universal, with a nationwide recognition level of about 70% that rises to 94% among the target market (mothers of preschoolers in Japan).
*Pronounced ‘tenshee no hanay’; literally, ‘angel wings’.
To the world's best kids backpacks maker・・・
Randsel Backpacks are designed to last the entire six years of elementary school, with a child-friendly design that is tough, reliable, light and easy to use.
Based on our manufacturing technology
that has been developed since our foundation
in 1919, Seiban has focused on randsel backpack production
and sales since 1946 and has always been committed
to fabricating randsel domestically in Japan.
At Seiban, we undertake quality testing for durability,
safety and comfort so that children
can easily carry their randsel backpack
everyday for 6 years.
Seiban’s randsel backpacks are made
with qualities that have children in mind.
Seiban uses artificial leather
with a broad range of characteristics.
Randsel Backpacks are available in department stores and major supercenters throughout Japan.
Seiban also has its own stores in Tokyo, Yokohama, Osaka, Kobe, Nagoya, Fukuoka and Miyage.
Be sure to check out a Seiban store on your next trip to Japan.
Seiban has four directly-managed stores in Japan.
Please come and experience our randsel backpacks
at these stores when you are visiting Japan.